Cookieless Future: Yes, You Can Keep Making Money Off Advertising While Caring About Data Privacy
In the shifting digital advertising landscape, the potential phase-out of third-party cookies has caused a great deal of concern for advertisers (with Google subsequently deciding to…
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers trust companies with their data, and…
How privacy by design builds trust with customers
Privacy by design builds trust by putting the user at the center of product development and prioritizing their data protection needs. This approach goes beyond simply…
The essential nature of privacy by design
Privacy by design is essential, and the value of privacy in the marketplace has significantly increased over the past decade. Brands that prioritize privacy by design…
The effects of Google’s third-party cookie decision
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands alike. For many, this news came…
The crucial element of first-party data
First-party data is crucial in today’s digital marketing landscape. With the rise of e-commerce and online marketplaces, retailers are constantly looking for ways to innovate and…
How privacy by design builds brand trust
Privacy by design is a concept that emphasizes integrating privacy and data compliance into products and services from the very beginning of their development. This means…
MarTech: 3 ways to use predictive analytics to make better decisions
This article was written by Greg Kihlström for MarTech. In the era of big data, businesses have recognized the value of collecting vast amounts of information…
