Streaming transforms brand engagement strategies
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content consumption, brands are increasingly turning to…
User-generated content drives gaming growth
User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community…
In-play advertising engages gamers seamlessly
Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and…
#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.
The value of testing one variable at a time in your digital advertising
Testing one variable at a time is a fundamental principle in the process of continuous improvement in advertising campaigns. This approach involves isolating and testing individual…
Pay attention to audience segment size for your campaigns
Segmenting too small can be limiting in advertising campaigns. While it may seem logical to narrow down the target audience to a specific group, there are…
Benchmarks and audience size matter to marketing campaign results
Benchmarks and audience size matter when it comes to advertising campaigns. These factors play a crucial role in determining the success and effectiveness of a campaign.
