#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What…
Measuring Out-of-Home Advertising
As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just as a supplementary channel but as…
Targeted ads require strategic execution
In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As the podcast discussion highlights, reaching a…
Streaming and shoppable TV shifts advertising strategies
The advertising landscape is undergoing a profound transformation as brands increasingly pivot from traditional linear television to streaming platforms and a digital advertising model. This shift…
Streaming transforms brand engagement strategies
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content consumption, brands are increasingly turning to…
User-generated content drives gaming growth
User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community…
In-play advertising engages gamers seamlessly
Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and…
#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.
