Expert Advice for Marketing Leaders on MarTech, AI, & CX
Articles and insights about digital strategy for marketing and CX professionals.
Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of launching new digital experiences has increased, the ability to continuously optimize and adapt websites for performance often lags, leading to missed opportunities and stalled growth.
For many organizations, the design system has become a gilded cage—a beautifully crafted set of constraints that now stifles innovation, slows down digital transformation, and creates more friction than it removes. It’s the digital equivalent of paving a cow path; it makes the existing route smoother but does little to help you get to a new destination faster.
Just when we thought we had a handle on the omnichannel chaos, along comes the generative AI revolution, adding a powerful, and at times bewildering, new dimension. The pace of change is no longer just fast; it’s blistering. The fear of being left behind is palpable, and the pressure to demonstrate quantifiable impact amidst this whirlwind has never been greater.
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.
Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to help businesses effectively manage both immediate needs and future aspirations. Discover practical approaches to align your team’s efforts and create a harmonious balance between short-term wins and long-term vision.
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now looks less like effortless swiping and more like whack-a-mole with broken UI elements.
After reviewing 9.5 billion web sessions, 4.1 billion mobile sessions, and a casual 945 billion events, the study shows mobile error clicks up 667 percent year over year and dead clicks hovering at 929 per 1,000
sessions—enough to make even the most patient consumer consider carrier pigeons.
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the real secret lies in milliseconds. In the world of digital experience, speed isn’t just nice to have. It’s a competitive weapon.
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its ability to create
text, images, and software have primarily taken the spotlight, leaving
video as an afterthought.
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and processes from the
very beginning. In the context of healthcare organizations, compliance by
design refers to building privacy and data protection into the core of
their operations, rather than treating it as an afterthought or a checkbox
exercise.
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies,
ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you may find yourself struggling with inconsistent messaging, inefficient processes and difficulty measuring the success of your campaigns.
