Latest Digital Strategy Posts
CMSWire: Website Redesign: Your Brand-New Website Is Just the Beginning
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have).…
CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement,…
CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human…
Embracing social media for growth
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer…
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry.…