Expert Mode: Why Your Design System Is Failing and How to Fix It
For many organizations, the design system has become a gilded cage—a beautifully crafted set of constraints that now stifles innovation, slows down digital transformation, and creates…
Expert Mode: The Age of AI and the Imperative for Simplicity in Customer Experience
Just when we thought we had a handle on the omnichannel chaos, along comes the generative AI revolution, adding a powerful, and at times bewildering, new…
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B…
Strategies for Balancing Short-Term and Long-Term Goals in Your Organization
Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to help businesses effectively manage both immediate…
Mobile UX: The Hidden Cost of Rage Taps and Dead Ends
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now looks less like effortless swiping and…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the…
CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its ability to create text, images, and…
Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and processes from the very beginning. In…












