Latest Digital Strategy Posts
Strengthening the RevOps and sales relationship to benefit the business
This article was based on the interview with Bayley Fesler and Annie Jones from Xactly by Greg Kihlström for The…
The Power of Continuous Experimentation in Marketing
Marketing is key to the success of every business, creating awareness and generating leads to fuel your sales funnel. But…
Overcoming Challenges in HIPAA-Compliant Marketing Analytics and Advertising
Healthcare organizations are increasingly turning to marketing analytics and advertising as a means of reaching and engaging with their target…
The Importance of Tying your Marketing Analytics Back to Your Business KPIs
As a marketer, you know that measuring the success of your campaigns is critical. But what happens when you discover…
Great customer experience drives shareholder returns
This article was based on the interview with Jon Picoult, author of From Impressed to Obsessed by Greg Kihlström for…