Latest Digital Strategy Posts

Strengthening the RevOps and sales relationship to benefit the business

Nov 5, 20233 min read

This article was based on the interview with Bayley Fesler and Annie Jones from Xactly by Greg Kihlström for The…

The Power of Continuous Experimentation in Marketing

Nov 3, 20234 min read

Marketing is key to the success of every business, creating awareness and generating leads to fuel your sales funnel. But…

Overcoming Challenges in HIPAA-Compliant Marketing Analytics and Advertising

Nov 3, 20233 min read

Healthcare organizations are increasingly turning to marketing analytics and advertising as a means of reaching and engaging with their target…

The Importance of Tying your Marketing Analytics Back to Your Business KPIs

Nov 1, 20233 min read

As a marketer, you know that measuring the success of your campaigns is critical. But what happens when you discover…

Great customer experience drives shareholder returns

Oct 25, 20233 min read

This article was based on the interview with Jon Picoult, author of From Impressed to Obsessed by Greg Kihlström for…