Strategies for Balancing Short-Term and Long-Term Goals in Your Organization
Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to help businesses effectively manage both immediate…
Mobile UX: The Hidden Cost of Rage Taps and Dead Ends
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now looks less like effortless swiping and…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the…
CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity
This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its ability to create text, images, and…
Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and processes from the very beginning. In…
Forbes: Planning Your Content Operations For Successful Personalization
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned…
CMSWire: Website Redesign: Your Brand-New Website Is Just the Beginning
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project…
CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing…
