Latest Digital Strategy Posts
Improving prompts for better generative AI outputs
This article was based on the interview with Jon Ricketts of Writerly by Greg Kihlström, MarTech keynote speaker for The…
The role of the Chief Product Officer: Evolving, increasingly customer-focused
This article was based on the interview with Jess Keeney of Duck Creek Technologies by Greg Kihlström, MarTech keynote speaker…
Have You Stolen Someone’s Thunder?
By Mark Slatin The idiom comes from the peevish dramatist John Dennis early in the 18th century, after he had…
Success with data-driven advertising in a first-party data world
This article was based on the interview with Gruia Pitigoni-Aron from The Trade Desk by Greg Kihlström, MarTech keynote speaker…
CMO Roundtable Roundup – B2C Edition
It’s a good time to be a consumer marketing leader. Despite crazy-high prices for everything from food to flights, consumer…