Latest Digital Strategy Posts

Better decision-making with AI-based predictive analytics

Mar 15, 20242 min read

This article was based on the interview with Stephanie Shreve from PowerChord by Greg Kihlström, MarTech keynote speaker for The…

Partner Marketing – A Strategic, Cost-Effective Tool for Growth

Mar 12, 20245 min read

In the ever-evolving landscape of business, companies are constantly seeking innovative strategies to fuel growth, elevate brand visibility, and reach…

The shift to decentralized search and conversation

Mar 12, 20243 min read

This article was based on the interview with Christian Ward, Chief Data Officer at Yext by Greg Kihlström, MarTech keynote…

Continuous learning by product teams is essential to great customer experience

Mar 10, 20244 min read

This article was based on the interview with Jess Keeney of Duck Creek Technologies by Greg Kihlström, MarTech keynote speaker…

Artificial intelligence enhances, but humans lead

Mar 5, 20243 min read

This article was based on the interview with Michelle Boockoff-Bajdek from Skillsoft by Greg Kihlström, MarTech keynote speaker for The…