Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is emerging, driven by shoppable video, immersive…
CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag
This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue while creating a better shopper experience…
Optimizing e-commerce returns for profit and sustainability
The management of product returns is often viewed through a negative lens, focusing on the costs and logistical challenges they present. However, as discussed in the…
Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click, and buy across platforms at a pace that outstrips most brands’…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and…
The e-commerce returns experience can be your strategic advantage
With consumer expectations are higher than ever, the management of product returns has emerged as a critical factor in driving business success. Traditionally viewed as a…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an experimental tool for brands with big budgets has become an essential…
#663: AI in retail marketing with Uldis Baumerts, Bryj
Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience…
