How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research and buying now runs through an AI agent rather than a person. The agent reads the request, narrows the field,…
Brand Visibility for Agentic Commerce: A Diagnostic Framework
Most brands are still optimizing for the wrong reader. The work that earns attention from a human shopper — narrative, design, persuasive merchandising — is largely…
Redefining Customer Service and Returns for the Agentic Era
AI is working its way through the buyer’s journey. The 2025 holiday season saw a 693% jump in AI-driven traffic from the previous year, as customers…
Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending
A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel purchases before, during, and after their…
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in order—is what separates a successful AI strategy from a catastrophic one.…
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers…
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.
Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification
Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt…
