Latest E-commerce Posts
#662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear
Today, I’m excited to welcome Katherine Lehman, CMO of ReturnBear, a leader in reverse logistics and sustainable returns solutions. At…
Rising Costs, Declining Organic Traffic: Navigating the Digital Landscape
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic. As highlighted by Jean-Christophe Pitié,…
#658: Winning retail by reducing customer frustration with Jean-Christophe Pitié, ContentSquare
If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of…
AI has the ability to enhance e-commerce efficiency and growth
In the rapidly evolving landscape of e-commerce, the integration of artificial intelligence (AI) has emerged as a transformative force. As…
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
This year, many advertisers – especially retailers — are being asked to do more with less. At the same time…