CMSWire: Why Does More Owned Content Cap Your Answer Engine Visibility?
This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances…
AI Search Is Rewriting Brand Visibility. Earned Media Is Becoming Infrastructure.
The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include in the answer?”
There’s More Than One Way to Win in AI Search. Frontier Airlines Is in Last Place and Beating Delta Where It Counts.
Proprietary AiRR data on eight of the largest U.S. airlines. ChatGPT, tracked daily for six months across six purchase-intent prompts and more than 50,000 scored AI…
How AI Can Help Choose the Right Pages for a Business Website
Every page on a business site should correspond to one question a buyer asks or one task a buyer needs to finish. Small sites usually fail…
Expert Mode: When the Shopper Is a Machine: Aniket Deosthali on What “Winning” Means in Agentic Commerce
Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping — and why product data, brand trust, and owning the customer now…
Storyblok Content Debt: The $4.63 Trillion Liability Amplified by AI
According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual…
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery in an age of AI search by Greg Kihlström, AI and…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own…
