Generative Engine Optimization Archives

Home » Articles » Generative Engine Optimization

MarTech: The competition for brand visibility has moved to AI search

Greg Kihlström on April 7, 2026

This article was written by Greg Kihlström for MarTech. High-maturity
brands spend nearly twice as much on GEO as their peers. Here’s what it
takes to win visibility in AI search before competitors become the default
answer.

Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery

Agile Brand Guide on March 1, 2026

The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel to manage, but a fundamental reordering of the customer journey. We are moving from a world of search queries and results pages to one of conversational discovery and synthesized answers.