There’s More Than One Way to Win in AI Search. Frontier Airlines Is in Last Place and Beating Delta Where It Counts.
Proprietary AiRR data on eight of the largest U.S. airlines. ChatGPT, tracked daily for six months across six purchase-intent prompts and more than 50,000 scored AI…
How AI Can Help Choose the Right Pages for a Business Website
Every page on a business site should correspond to one question a buyer asks or one task a buyer needs to finish. Small sites usually fail…
Expert Mode: When the Shopper Is a Machine: Aniket Deosthali on What “Winning” Means in Agentic Commerce
Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping — and why product data, brand trust, and owning the customer now…
Storyblok Content Debt: The $4.63 Trillion Liability Amplified by AI
According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual…
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery in an age of AI search by Greg Kihlström, AI and…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own…
P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should…
