6sense: Beyond Discovery: Realigning B2B Go-To-Market for the Informed Buyer in 2026
The 6sense 2026 B2B Buyer Experience Report reveals that B2B buying is not a journey of discovery but one of deliberation, driven by experienced professionals with…
Demand-Genius: Navigating Generative Engine Optimization: Strategic Imperatives for Enterprise CX and Marketing Leaders
A recent study by Demand-Genius, Selling GEO, surveyed 47 B2B agencies, primarily senior commercial leaders and owners, offering a candid look into how they are pricing,…
Expert Mode: Ads Can Buy Placement, But They Can’t Buy Belief with Doug Straton from Bazaarvoice
For most of this year the question in marketing leadership meetings has been some version of “how do we show up when a customer asks an…
Expert Mode: From Found to Cited: Navigating the New Frontier of AI Search
The most important visitor to your website may no longer be a prospective customer, but an AI agent acting on their behalf. This changes everything.
CMSWire: Why Does More Owned Content Cap Your Answer Engine Visibility?
This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances…
AI Search Is Rewriting Brand Visibility. Earned Media Is Becoming Infrastructure.
The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include in the answer?”
There’s More Than One Way to Win in AI Search. Frontier Airlines Is in Last Place and Beating Delta Where It Counts.
Proprietary AiRR data on eight of the largest U.S. airlines. ChatGPT, tracked daily for six months across six purchase-intent prompts and more than 50,000 scored AI…
How AI Can Help Choose the Right Pages for a Business Website
Every page on a business site should correspond to one question a buyer asks or one task a buyer needs to finish. Small sites usually fail…
