Expert Advice for Marketing Leaders on MarTech, AI, & CX
For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning a generation of deeply ingrained assumptions and preparing for a world where “search” is an action, not a destination. This brings us to Answer Engine Optimization (AEO), often called Generative Engine Optimization (GEO).
This article was written by Greg Kihlström for MarTech. High-maturity
brands spend nearly twice as much on GEO as their peers. Here’s what it
takes to win visibility in AI search before competitors become the default
answer.
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel to manage, but a fundamental reordering of the customer journey. We are moving from a world of search queries and results pages to one of conversational discovery and synthesized answers.
