P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing department. The temptation is to chase the latest shiny object, to…
Nike Still Wins Athletic Apparel in ChatGPT. Puma Just Lost 23 Points.
A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.
Expert Mode: Why Your Marketing OS Needs a Reboot in the Age of AI with Moburst CEO Gilad Bechar
The new central question is no longer “How do we rank?” but “How do we become the definitive answer?” This isn’t a semantic shift—it represents the…
Expert Mode: Beyond the Search Bar: Navigating the New Era of Distributed Intent
For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning a generation of deeply ingrained assumptions and preparing for a world…
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to…
Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel to manage, but a fundamental reordering of the customer journey. We…
