Expert Mode: When the Shopper Is a Machine: Aniket Deosthali on What “Winning” Means in Agentic Commerce
Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping — and why product data, brand trust, and owning the customer now…
Storyblok Content Debt: The $4.63 Trillion Liability Amplified by AI
According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual…
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery in an age of AI search by Greg Kihlström, AI and…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own…
P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing department. The temptation is to chase the latest shiny object, to…
Nike Still Wins Athletic Apparel in ChatGPT. Puma Just Lost 23 Points.
A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.
