MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO

MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO

Oct 12, 2022

  This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for …

CMSWire: Defining Your Marketing Technology Philosophy

CMSWire: Defining Your Marketing Technology Philosophy

Oct 10, 2022

One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of…

Forbes: Understanding When To Use Automation, Orchestration And Next Best Action

Forbes: Understanding When To Use Automation, Orchestration And Next Best Action

Oct 2, 2022

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences …

Improving CX with Conversational AI, with Bob Summers, Goodcall

Improving CX with Conversational AI, with Bob Summers, Goodcall

Oct 2, 2022

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen …

Forbes: Getting Ready For Customer Journey Orchestration

Forbes: Getting Ready For Customer Journey Orchestration

Oct 2, 2022

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally published through Forbes Agency Council. Read the original here. Customer journey orchestration promises …

Forbes: Don’t Give Up On Your Process Just Yet

Forbes: Don’t Give Up On Your Process Just Yet

Oct 2, 2022

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström and originally published on Forbes.com. Read the original here. “Why …

MarTech: Preparing people for Customer Journey Orchestration: Getting started on CJO

MarTech: Preparing people for Customer Journey Orchestration: Getting started on CJO

Oct 2, 2022

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for MarTech. You can read the full article here. Customer …

MarTech: How customer journey orchestration affects process: Getting started on CJO

MarTech: How customer journey orchestration affects process: Getting started on CJO

Oct 2, 2022

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally posted at MarTech.org. You can read the original here. If you are considering …

The Agile Workforce, Part 3: Creating a Successful Agile Workforce

The Agile Workforce, Part 3: Creating a Successful Agile Workforce

May 26, 2021

In this 3-part series, we’re going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

The Agile Workforce, Part 2: How Organizations Can Be Successful in the Future of Work

The Agile Workforce, Part 2: How Organizations Can Be Successful in the Future of Work

May 24, 2021

In this 3-part series, we’re going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.