Category: Articles

Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing anecdotes that your sales team stops sending anyone there because it is “out of date” or your SEO traffic is tanking because your…

Centralized management of marketing campaigns and content improves measurement in marketing campaigns.

Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.

Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT to the constant buzz around new AI-based features, we are bombarded with information.

There are three pillars of successful agile marketing: having a framework, investing in change management, and investing in a tool.

This article was based on a recent podcast interview with Scott Love of Lovelytics. We talk about artificial intelligence and machine learning in the enterprise, where it is today and where it’s currently headed, as well as the role of place in building talented data and technology teams.

This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty.

Thanks to generative AI tools, teams can now work more efficiently, with greater speed and accuracy, and with less human error.

When analyzing the results of your efforts, it is important to not get distracted by very good—or very bad—anecdotal results or results that may be extreme but not directly related to success or failure. You can start by asking a series of questions.

The rise of fragmented walled gardens, such as Instagram, TikTok, and Snapchat, has presented significant challenges for both brands and marketers.