Category: Articles

This article was written by Greg Kihlström for Forbes Agency Council. Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on that is crucial.

This article was written by Greg Kihlström for CMSWire. How introducing or augmenting your marketing approach with conversational marketing can cause you to rethink your approach.

The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos. Continuous improvement is the process of constantly…

This article was written by Greg Kihlström for MarTech. Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to.

Let’s look at the three types of Project Management Offices which each have a different type of relationship with teams. Understanding the differences can help you select the right fit for your organization’s unique needs.

Project management is a crucial part of any business operation. It involves the planning, coordination, and execution of tasks and resources to achieve specific goals and objectives. The success of a project heavily depends on the effective management of different knowledge areas.

In this article, I’m going to walk you through some best practices as you revisit your audience segments to ensure you are getting maximum benefits for both your business and your customers.

Today we’re going to talk about the business value of creating a great employee experience. To help me discuss this topic, I’d like to welcome Annette Franz, Founder & CEO of CX Journey, and best-selling author.

Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As technology continues to evolve, it is important for marketers to stay up-to-date on MarTech options that can augment their marketing efforts. MarTech can be divided into four main categories: customer…

This article was written by Greg Kihlström for Fast Company Executive Board. When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner.