Category: Articles

Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and CX leaders regarding governance, integration, and measurable business outcomes.

Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant tools, and the consumer journey. For senior marketing and CX leaders, understanding these dynamics is critical for adapting strategies, safeguarding brand visibility, and optimizing engagement in an increasingly AI-centric…

A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical support remains firmly with trusted brands, not AI platforms. This distinction underscores a critical challenge for senior marketing and CX leaders: building confidence…

For marketing leaders, the PGA TOUR’s approach offers a compelling case study in moving beyond traditional, retrospective satisfaction metrics. It’s a shift from analyzing what went wrong last year to fixing what’s not quite right this very minute. In our conversation with Zach Carlson, Director of Fan Engagement at…

Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across the 2025 holiday season (Adobe Analytics, 2026); McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search (McKinsey,…

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this race, brand consistency frequently becomes the first, and most significant, casualty.

This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability,…

“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when you move beyond a single bot that tries to do it all. A multi-agent system is like a small digital team. Each agent has a clear job. They talk…

We spend countless hours and dollars perfecting and promoting the one thing we believe defines our brand, the offering that shines brightest in our marketing materials. But what if that shiny object was merely the entry point—a Trojan horse designed to bring customers inside the gates for a much…