Category: Articles

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this race, brand consistency frequently becomes the first, and most significant, casualty.

This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability,…

“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when you move beyond a single bot that tries to do it all. A multi-agent system is like a small digital team. Each agent has a clear job. They talk…

We spend countless hours and dollars perfecting and promoting the one thing we believe defines our brand, the offering that shines brightest in our marketing materials. But what if that shiny object was merely the entry point—a Trojan horse designed to bring customers inside the gates for a much…

Trust Signal Density is one of six strategic dimensions in the Brand Visibility for Agentic Commerce (BVAC Framework), sitting above the two prerequisites the agent uses to resolve a brand and a product before anything strategic is weighed. It is the dimension that captures whether a brand’s trustworthiness is…

The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.

New Attest research suggests that assumption is weakening in practice. Consumers increasingly shift how they present themselves depending on context, and many now operate with overlapping identities rather than a single fixed one. 

The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so intuitive, that the interaction itself becomes forgettable. For enterprise leaders, this perspective demands a shift from asking “How can we delight our customers?” to “Where are we making their lives unnecessarily difficult, and how…

For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed on marketplaces that compete for the same agent attention, and the consumer agent’s selection behavior has now been measured directly. The Brand Visibility…