Category: Articles

For any leader managing a large consumer brand’s digital shelf, the operational reality can feel like a high-stakes game of whack-a-mole played on a global scale. You have thousands of SKUs, dozens of retail partners with ever-changing algorithms, and a finite number of people on your team. The natural,…

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…

Marketing and sales have been focused on the funnel for decades now, with roles and in some cases, entire teams taking actions to move customers through one stage to the next. Now, with agentic commerce in the rise, the traditional multi-step journey of browsing visual catalogs, reading reviews, comparing…

This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience by Greg Kihlström, AI and MarTech …

Consumer backlash to AI-generated marketing or customer service is not so much a reactionary rejection of technology itself as it is the culmination of a decades-long trend of consistent consumer resistance to inauthenticity, deception, and the degradation of the user experience in favor of corporate efficiency. The rush to…

The deluge of AI-powered tools has created a palpable sense of urgency in every marketing department. The temptation is to chase the latest shiny object, to integrate generative AI for the sake of generating more. More content, more variations, more assets.

A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The agent interprets the request, narrows the field, and returns a small set of purchase-ready options, and the customer chooses from those. This is measurable. Adobe Analytics recorded generative-AI-referred traffic…

The conversation around brand protection has fundamentally changed. What was once viewed as a defensive cost center, a game of legal “whack-a-mole,” is now a strategic imperative for growth and customer retention. The sheer scale and sophistication of modern threats, supercharged by AI, have made it clear that a…

Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to substantial cumulative time loss and hindering overall efficiency. The Standley Systems 2026 Office Technology Report, based on a survey of 500 desk-based workers, underscores this pervasive impact.

The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not merely as a compliance requirement, but as a strategic imperative for maximizing audience engagement and advertising effectiveness across all digital environments.