Category: Articles

The Gallagher Employee Communications Report 2026 identifies a widening “Readiness Gap” – a disconnect between an organization’s internal communication capabilities and the demands of its operating environment. This gap hinders strategic clarity, employee engagement, and the ability to mitigate critical business risks.

A growing share of product research and buying now runs through an AI agent rather than a person. The agent reads the request, narrows the field, and hands back a few options ready to buy. The customer picks from a list someone else built.

A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.

The new central question is no longer “How do we rank?” but “How do we become the definitive answer?” This isn’t a semantic shift—it represents the emergence of a new operating system for marketing, where Generative Engine Optimization (GEO) plays a key role. AI-powered answer engines like ChatGPT, Gemini,…

Walk into almost any cafe on a weekday morning, and you’ll notice something pretty quickly. Half the tables have laptops on them; someone in the corner is clearly on a work call; there’s a charger plugged into nearly every available outlet; and the person next to you just ordered…

Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior marketing and CX leaders. Their findings offer concrete insights into where consumers will and will not accept advertising within these emerging platforms.

New research from Salesforce’s “State of Service: AI Agents Edition” highlights that AI service agents are not merely improving operational efficiency; they are significantly enhancing customer satisfaction. This evolution demands a strategic approach from senior marketing and CX leaders, focusing on governance, data readiness, and workforce adaptation to fully…

For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser windows. From generative copy and automated workflows to predictive customer analytics, enterprises have focused on digital-first implementation. However, a major paradigm shift is underway. The next frontier of innovation…

Most brands are still optimizing for the wrong reader. The work that earns attention from a human shopper — narrative, design, persuasive merchandising — is largely invisible to the system that now determines whether the brand reaches that shopper at all. The Brand Visibility for Agentic Commerce (BVAC) Framework…

This article was written by Greg Kihlström for CMSWire. Since User Experience (UX) has been a discipline, the “user” has been synonymous with a human being for obvious reasons: humans were the consumers of software tools, websites, mobile apps and all the other experiences that fall under this umbrella.…