Category: Articles

The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors and rapid technological advancements. For furniture retailers, this presents a unique set of challenges.  The sheer volume of products, coupled with the intricacies of managing data across multiple vendors and platforms, can be overwhelming. …

Marketing as an industry and a practice is in constant flux, a dynamic environment shaped by evolving consumer behaviors and technological advancements.  Understanding these shifts, particularly the nuances within different generational segments, is paramount for brands aiming to thrive. The convergence of cautious optimism among consumers, the rise of…

The global e-commerce landscape is a complex and ever-shifting terrain.  Navigating its intricacies requires more than just agility; it demands foresight, adaptability, and a commitment to continuous evolution. From fluctuating tariffs and de minimis thresholds to optimizing peak season delivery strategies and regional fulfillment, the challenges are numerous.

This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your organization adapt to fast-changing conditions from within or even external ones. A key part of this that has benefited many of my consulting clients over the years is prioritizing…

Consumer trust, once a given for established brands, has eroded due to recent events, opening the door for new players to redefine the category. 

Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities.  It requires not only a deep understanding of marketing principles but also a knack for evangelism, education, and fostering trust within an organization. 

This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.

Arguably among the most exciting developments in the area of marketing and customer experience is the rise of synthetic research, a novel approach to understanding audiences. By leveraging the power of AI, synthetic research allows marketers to simulate human behavior, glean insights at scale, and make better decisions, faster.

Global events continue to disrupt supply chains, challenging brands to maintain agility and competitiveness.  From geopolitical unrest to climate change, the unpredictable has become the norm.  For enterprise marketing leaders, this means understanding the crucial connection between a modern supply chain strategy and brand agility is no longer a…

Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence.  Traditionally, forging these alliances has been a laborious, time-intensive process, often limiting access to only the largest brands with extensive resources.