Category: Articles

The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors, technological advancements, and ever-increasing competition. For enterprise marketing leaders, staying ahead of the curve requires not just adaptability but a proactive approach to anticipate and shape the future of retail. 

Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants.  It’s rapidly becoming a cornerstone for businesses of all sizes, and surprisingly, small and mid-sized businesses (SMBs) are leading the charge. While enterprise organizations grapple with the complexities of AI integration, SMBs are demonstrating remarkable agility,…

The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers.  One company at the forefront of this transformation is Stitch Fix, a personalized styling service that seamlessly blends AI-driven recommendations with the expert touch of human…

Today, we’re going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I’d like to welcome, Travis Cushing, Chief Product Officer at RainFocus.

The winds of change are sweeping through the landscape of customer experience (CX), carrying with them the promise of a post-dashboard world.  While dashboards have long been the bedrock of CX operations, their static nature is increasingly at odds with the dynamism of today’s customer interactions. 

The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for businesses today.  The sheer volume of signals, from website…

Building a brand from the ground up is a daunting task for any marketing leader, but imagine doing so for a newly spun-off company with 90,000 employees across 60 markets.  This was the challenge Maria Winans, CMO of Kyndryl, embraced following the company’s separation from IBM. 

Today, we’re going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I’d like to welcome Tom Schmitt, CEO at Radial.

In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually the adjectives that spring to mind. But Kristin Russel, CMO at symplr, has a different take. With a background that spans government speechwriting, spinning classes, and multiple executive marketing roles, she brings a refreshingly…

The rise of the creator economy is a testament to the rapid transformation of the marketing landscape.  No longer are brands solely in control of their narrative; instead, consumers and creators wield significant influence, shaping brand perception and driving purchasing decisions.