Category: Articles

UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting that timeline under pressure. As companies strive for faster, more efficient customer experiences, AI offers speed—but not necessarily strategy.

First release, Genesys Cloud AI Guides, will enable teams to design and govern more autonomous AI agents with no coding required

This recap of PegaWorld 2025 was originally published in CMSWire. From technical debt to guardrails, Pega aimed to show at its conference how to bring agentic AI into reality — not just theory. Here’s how they did.

Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announced that it has been selected by OBI First Media Group, the retail media subsidiary of the OBI Group and leading retail media providers in the…

It’s one thing to build a recognizable brand. It’s quite another to scale that brand across countries, cultures, and continents—especially when your customers expect personalization, integrity, and clarity at every touchpoint.

In a time when marketers are told to “move fast and personalize everything,” the pressure to build meaningful, measurable customer journeys—before the competition even drafts wireframes—has never been higher. At PegaWorld 2025 in Las Vegas, the buzz wasn’t about the latest buzzword. It was about something far more pragmatic…

Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and promo codes—are fading into irrelevance as customers shift their expectations. They no longer reward brands just for consistency or price. Today’s consumers demand more: personalized experiences, seamless interactions across channels, and recognition beyond the…

While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals. Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be…

This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it’s time to align your strategy with what customers really want.

Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with fewer resources. And in a job market clouded by uncertainty, Sue Keith has become a consistent voice of clarity. As Corporate Vice President at Landrum Talent Solutions, Keith leads the firm’s national marketing recruiting…