Category: Articles

The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and community-building to foster lasting relationships. A critical component of this evolution is the emphasis on data quality over quantity.

Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a wealth of experience in marketing and AI, Courtney is leading the conversation about how artificial intelligence is transforming the marketing industry and redefining business strategies. She’s here to share…

This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result…

The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the intrinsic link between employee experience (EX) and customer experience (CX) are better equipped to foster loyalty, drive innovation, and maintain resilience in an…

The integration of artificial intelligence (AI) has become not only a competitive advantage but a necessity for survival. Retailers face the critical decision of whether to develop AI solutions in-house (“make”) or to purchase existing solutions from third-party providers (“buy”). This decision hinges on a variety of factors, including…

Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices, channels, and even physical locations, determining which strategies truly drive conversions can feel like a daunting puzzle.

For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX? Joining me today is…

The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of software development, Generative AI (Gen AI) tools are being hailed as powerful allies that can enhance productivity, streamline workflows, and alleviate the burden of monotonous tasks.

This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many customers—and companies—have had mixed experiences with their AI implementation so far.

Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for…