Category: Articles

Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results.

In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future trends, and how scenario planning can prepare organizations for emerging opportunities or threats.

Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS is not merely a communication tool but a pivotal element in enhancing customer journey engagement. This article explores how SMS can significantly elevate…

In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it demands a strategic, data-driven commitment to the entire customer journey. Though it might be tempting to treat customer experience (CX) initiatives as purely “soft” endeavors, tying them directly to business outcomes can yield powerful…

Today we will talk about taking customer experience further and tying CX outcomes to commercial goals. To help me discuss this topic, I’d like to welcome Markus Engel, VP CDO Performance Management and Linzi Hindle, Director of Customer Experience at DHL.

With consumer expectations are higher than ever, the management of product returns has emerged as a critical factor in driving business success. Traditionally viewed as a cost center, returns can actually serve as a strategic advantage when approached with the right mindset and processes.

The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer attention and drive engagement. Among the myriad of advertising channels available today, out-of-home (OOH) advertising stands out as a powerful tool that not only enhances brand visibility but also fosters community connection and engagement.

Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an experimental tool for brands with big budgets has become an essential resource that anyone aiming to remain competitive needs to embrace. Rising ad costs, fragmented media channels, and the need to capture—and hold—the attention…

Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience in transforming the way businesses approach advertising and customer engagement, making him the perfect guest to discuss the transformational role of AI in…

This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition.