Category: Articles

CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership: how CMOs gain internal credibility, leverage emerging technologies like AI, and champion long-term brand health against immediate commercial demands. Success in 2026 and…

This shift from a central destination to a distributed digital presence requires more than just new tools; it demands a new mindset. In a recent conversation marking Sitecore’s 25th anniversary—a milestone that roughly parallels the rise of modern MarTech—CMO Michelle Boekoff-Bideck offered a clear-eyed perspective on this evolution.

The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an agent can weight when it decides whether a product is credible. That’s one direction. The developments of late 2025 and 2026 have opened…

Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.

The traditional Content Management System (CMS), once a straightforward tool for website publishing, has fundamentally evolved. Today, it must function as an enterprise content hub, managing diverse content across numerous digital channels and supporting complex, cross-functional teams. This shift, driven by expanded digital touchpoints and the rise of artificial…

The old performance marketing playbook is officially obsolete. For years, we operated with a comforting, if sometimes misleading, level of precision. We chased deterministic attribution, optimized for daily fluctuations in ROAS, and built complex models on a foundation of user-level data that felt permanent.

Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)

Here’s a confession from someone who has spent thirty years at the intersection of marketing and technology: I’ve never seen a marketing automation platform close a deal that a human relationship didn’t open.

The latest intelligence from Forrester, Gartner, HBR, and MarketingProfs converges on an uncomfortable truth for marketing leaders that I’ve discussed several times before in this series: AI adoption is accelerating faster than organizational readiness. The gap between what AI can do and what marketing teams are actually equipped to…

However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams, Roles, and Governance for AI, surveying 100 retail marketing executives, reveals that AI does not simplify marketing; rather, it intensifies the need for…