Category: Articles

This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.

Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt robust authenticity measures, particularly through verifiable trust signals.

This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.

This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad or landing page before the sale, what is the role of your brand in the transaction? This is an immediate question to consider…

True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust in the information that fuels those decisions. It’s about building an infrastructure that can reliably deliver clean, governed, and accessible data to pivot not just a campaign, but an entire go-to-market strategy.

AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape confirms that agentic AI is poised to transform customer data platforms from data middleware into autonomous engagement engines. Their Experience Optimization Landscape shows…

AI is the Judgement-Free Customer Service Offering, If Done Right, a recent online survey, commissioned by Cyara and fielded by Dynata in March 2026, gathered insights from 1,000 adult panelists across the United States. This research illuminates consumer perceptions regarding AI judgment and trust, highlighting critical areas for CX…

This article was written by Greg Kihlström for CMSWire. Experiences are not just a feature of the business. They are the business,” said Qualtrics CEO Jason Maynard as he kicked off Qualtrics X4, which took place March 17 to 19 at the Seattle Convention Center.

This article was based on the interview with Emma Robinson , Head of B2B Marketing at Canva by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand with …

This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on the remaining 10% — the high-value human judgment machines can’t replicate?