#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI…
#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales….
#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about…
#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and…
#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about…
#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is…
#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk
We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to…
#44: Why “slow” experiences are the new “site is down” with Gerardo Dada, Catchpoint
When your site is technically “up” but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m…
#43: Localizing video using AI with Guy Piekarz from Panjaya
Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos…
#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro,…
#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
Payroll isn’t exactly what you’d call exciting—so how do you take a – let’s face it – rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is…
#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations…