#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint
In today’s tech-driven landscape, the concepts of “observability” and “monitoring” play pivotal roles, especially for B2B companies involved in web-based…
#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on…
Using a data-driven approach for B2B sales success
A data-driven approach can lead organizations to sales success, particularly in the context of setting sales reps up for success…
S1 | 14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango
To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that…
S1 | 13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that…
S1 | 12: Building a culture of experiementation, with Kirsty Dawe, Webeo
Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help…
S1 | 11: Why Good B2B Startups Fail, with James McCormick
Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain…
Effectively utilizing B2B customer feedback
Happy customer feedback is a valuable asset that organizations can leverage effectively to drive success in their marketing and sales…
S1 | 10: Thriving among change with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive…
The unique role of personalization in B2B marketing
Personalization in B2B marketing is a powerful tool that can help businesses connect with their target audience on a deeper…
Building trust in a B2B setting with customer stories
Customer stories build trust by providing real-life examples of successful outcomes and experiences that previous customers have had with a…
S1 | 9: Building incentivization that performs with Arnab Mishra, Xactly
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs…