Category: Expert Mode

The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers.  One company at the forefront of this transformation is Stitch Fix, a personalized styling service that seamlessly blends AI-driven recommendations with the expert touch of human…

The winds of change are sweeping through the landscape of customer experience (CX), carrying with them the promise of a post-dashboard world.  While dashboards have long been the bedrock of CX operations, their static nature is increasingly at odds with the dynamism of today’s customer interactions. 

The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for businesses today.  The sheer volume of signals, from website…

Building a brand from the ground up is a daunting task for any marketing leader, but imagine doing so for a newly spun-off company with 90,000 employees across 60 markets.  This was the challenge Maria Winans, CMO of Kyndryl, embraced following the company’s separation from IBM. 

In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually the adjectives that spring to mind. But Kristin Russel, CMO at symplr, has a different take. With a background that spans government speechwriting, spinning classes, and multiple executive marketing roles, she brings a refreshingly…

The rise of the creator economy is a testament to the rapid transformation of the marketing landscape.  No longer are brands solely in control of their narrative; instead, consumers and creators wield significant influence, shaping brand perception and driving purchasing decisions.

Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative.  However, overlooking accessibility means neglecting a substantial portion of your potential audience – roughly one in four US adults live with a disability.  Beyond the legal and ethical considerations, embracing accessibility unlocks significant business…

The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving strategies, and the ever-present buzz of AI. For enterprise marketing leaders, navigating this landscape requires not just speed, but agility—the ability to adapt, pivot, and personalize at scale.

Commerce media, once a niche term, is now a dominant force in the advertising world.  Its growth is fueled by the convergence of AI, rich first-party data, and a shift away from generic advertising strategies towards sector-specific solutions. 

The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to achieve sustainable growth.  Simultaneously, recognizing and maximizing customer lifetime value (CLV) is increasingly crucial.  This dynamic requires a shift in perspective, moving beyond short-term gains and embracing a holistic view of the customer journey. …