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This article was written by Greg Kihlström for MarTech. Learn the
essentials of feedback loops, experimentation and agility to deliver
continuous improvement in customer journey operations.
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts.
Leadership is about empowering others. This is a concept that is often overlooked or misunderstood in many organizations. However, it is a crucial aspect of effective leadership.
Outsourcing has become a popular strategy for businesses looking to
streamline their operations and improve efficiency. By entrusting certain
tasks to external service providers, companies can focus on their core
competencies and allocate resources more effectively. One area that is
commonly outsourced is customer experience, including customer service and
support. However, like any business decision, outsourcing comes with its
own set of risks and challenges.
Business Process Outsourcing (BPO) refers to the practice of one company hiring another company to handle essential functions of the primary company. This can include customer service, contact center operations, trust and safety, finance and accounting, and more. When implemented well, BPO can offer several benefits for businesses, particularly larger and enterprise organizations.
Artificial intelligence enables efficient marketing campaigns by automating and streamlining various aspects of content creation and distribution. This is particularly beneficial for regulated industries, such as pharmaceuticals, where compliance and accuracy are crucial.
Starting to utilize artificial intelligence (AI) in marketing can greatly benefit marketing teams and leaders. AI technology has the potential to automate tasks, generate insights, and provide support in content creation. By incorporating AI into their strategies, marketers can enhance their efficiency, productivity, and overall effectiveness.
Highly competitive markets and fast-changing times require building a culture of questioning and automation within organizations. On the podcast, Nikhil discusses the need for teams to constantly question the way things are done and seek opportunities for automation. This culture of questioning encourages employees to critically evaluate processes and identify areas that can be automated for increased efficiency.
Focusing on internal processes is a crucial aspect of running a successful business. In the podcast episode, Nikhil highlights the importance of internal tools for businesses to scale and grow but notes that the quality of these tools is often poor. This realization sparked his motivation to create a solution, which eventually led to the development of AppSmith.
No-code platforms empower citizen data scientists and developers by providing them with the tools and resources they need to create and modify workflows without the need for coding or technical expertise. These platforms allow individuals who understand the process and have domain knowledge to configure and customize their workflows to meet their specific needs.