Category: News

In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition…

A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are embracing strategic integration of print and digital channels in 2024. Of those, 51% describe their print and digital marketing channels as “closely integrated and tightly coordinated.” The report shows…

Pegasystems Inc the leading enterprise AI decisioning and workflow automation platform provider, today introduced Pega GenAITM Coach, a generative AI-powered mentor for Pega solutions that proactively advises users to help them achieve optimal outcomes.

Xactly, an intelligent revenue solution, today unveiled its new Partner Portal, built with Xactly Extend, which provides partners with streamlined access to every project, managed service, referral, and tool necessary to drive mutual success and deliver exceptional outcomes for customers.

Today, Optimove announced its 2024 Consumer Perspective on AI-Driven Brand Marketing Report. In it, consumers reveal surprising answers about how AI is used to market to them.  

Adobe announced GenStudio, a generative AI-first product for marketing teams that allows planning, creation, management, and activation across apps and publishers. The product is coming soon, but was announced at the annual Adobe Summit.

Persado announced innovations in generative AI (GenAI) content and image creation for retailers, financial services companies, and digital agencies. Available this spring in the Persado Essential Motivation self-service platform, the new content copilot tools help ensure the best on-brand messages for engaging customers across email, web, mobile, and social channels.

ChannelEngine, an ecommerce marketplace integrator, today announced its integration with Amazon Vendor Central in its continued effort to support the growing number of hybrid sellers on Amazon. This is especially significant considering sales by Amazon (also known as first-party sales or 1P) reached $220 billion in 2023.

CallRail, the AI-powered lead intelligence platform, recently announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail Labs. With this capability, marketers and business owners can easily get visibility into the impact brand, word of mouth, social media, and other difficult to track marketing efforts…

Bonsai Data Solutions, a data strategy and performance marketing innovation provider, today announced its flagship solution, Overstory, a marketing measurement and activation platform built on first-party data. The first-ever, first-party data platform for marketers, Overstory is the answer to the industry-wide challenges associated with tracking campaign results – including…