Category: News

Adobe announced GenStudio, a generative AI-first product for marketing teams that allows planning, creation, management, and activation across apps and publishers. The product is coming soon, but was announced at the annual Adobe Summit.

Persado announced innovations in generative AI (GenAI) content and image creation for retailers, financial services companies, and digital agencies. Available this spring in the Persado Essential Motivation self-service platform, the new content copilot tools help ensure the best on-brand messages for engaging customers across email, web, mobile, and social channels.

ChannelEngine, an ecommerce marketplace integrator, today announced its integration with Amazon Vendor Central in its continued effort to support the growing number of hybrid sellers on Amazon. This is especially significant considering sales by Amazon (also known as first-party sales or 1P) reached $220 billion in 2023.

CallRail, the AI-powered lead intelligence platform, recently announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail Labs. With this capability, marketers and business owners can easily get visibility into the impact brand, word of mouth, social media, and other difficult to track marketing efforts…

Bonsai Data Solutions, a data strategy and performance marketing innovation provider, today announced its flagship solution, Overstory, a marketing measurement and activation platform built on first-party data. The first-ever, first-party data platform for marketers, Overstory is the answer to the industry-wide challenges associated with tracking campaign results – including…

Findings from arrivia’s comprehensive new 2024 Travel Loyalty  Outlook report include a clear intent by American consumers to travel more in 2024 and increased focus on value-seeking around travel planning and shifting expectations when it comes to utilizing travel loyalty program offerings.  

Eagle Eye, a leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, has launched EagleAI, a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.

 iSeatz, a provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, recently released its latest survey report, 2024 Loyalty Trends: The Role of Travel Loyalty Programs in the New Value Economy, examining the changing dynamics of loyalty programs, consumer priorities, and the alignment between member expectations…

Medallia, Inc., a leader in customer and employee experience, today announced at its Experience ‘24 conference four ground-breaking artificial intelligence (AI) innovations that focus on how organizations can personalize customer and employee experiences. 

As of Friday, January 26th, 2024, here are some top news stories marketing technology professionals should be aware of.