Category: News

Unified feedback platform delivers a seamless experience across channels, bringing answers, guiding actions and moving work between systems

Gupshup launched its Voice AI Platform, a self-serve console for building and running AI voice agents that handle calls end to end. The launch extends Gupshup’s engagement platform from messaging into voice, bringing support, sales, and operations onto the same infrastructure businesses use for WhatsApp, RCS, and SMS.

Docusign announced it will open its Model Context Protocol (MCP) Server to every AI agent on September 30. With the Docusign MCP generally available globally, agreement intelligence and governed action powered by AI engine Docusign Iris are now callable natively from Claude, ChatGPT, Gemini, Copilot, Slack, and any MCP…

Treyci finds AI engines disagree 2x on brand recommendations, Comscore measures sponsored ChatGPT ads, Videowise ships UGC AEO. Martech news, Sept 3, 2026.

Comscore found sponsored ads in 24% of hotel ChatGPT prompts by May 2026. Azoma, Emberos, Totaligent, eGain and Shirofune also shipped news Sept 3, 2026.

This article was written by Greg Kihlström for CMSWire. Marketers find themselves in a paradox: drowning in requests and feeling like they are doing the job of more than one person, yet also facing an existential crisis as AI could replace at least part of their work. Yet, there…

Built from millions of targeted data signals, Heatwave helps mailbox providers and ESPs identify manufactured send reputation through fake engagement.

Gartner finds 11% of organizations cannot say what their function spent on AI in 2025, and 82% of marketers lack a clear view of campaign performance. Naming an owner was the easy part.

LoopMe cut brand lift studies to a 1M impression floor on The Trade Desk. Euromonitor, Alchemer, Archive and ChainIT also shipped news on Sept 2, 2026.

Adobe for Slack lets marketing teams generate and edit content from inside the channels where campaign work already happens, using project context Slack has already captured.