AI Is Influencing What Shoppers Buy, But Brands Still Shape Their Customer Journey, New Attentive Research Finds
While 68% of shoppers surveyed have recently used AI to shop, brands still have a critical role to play in turning AI-assisted shopping into purchases and lasting customer relationships.
Yesterday’s MarTech, AI & CX News | October 1, 2026
Martech news Sept. 30, 2026: Pantheon finds 79% of marketers say AI review blocks scale, Yext buys Flamel.ai, and Attentive says 93% of AI shoppers verify.
XR Integrates with Kinetiq Political Insights to Connect Real-Time Political Ad Intelligence with Campaign Delivery
Integration helps political campaigns use current spend, creative, and market intelligence to guide media, budget and messaging decisions while ads are in flight.
New SBT Research with Datos Insights Finds Two-Thirds of Consumers Expect to Pay a Bill in Three Steps or Fewer
The study finds that consumers act faster on text, favor simpler payment experiences when obligations are similar, and abandon payment journeys that are too complex.
Roughly 80% of Marketing, Engineering, and IT Leaders Say Manual Validation Is Blocking AI at Scale
Pantheon’s State of the Web 2026 report finds AI sped up content and code creation, but the systems built to review, govern, and ship that work haven’t kept pace.
Ascerta raises $18M to help enterprises maximize AI ROI
Ascerta Series A led by Dell Technologies Capital as it expands from AI cost management into Enterprise AI Management. Formerly known as Pay-i, the company gives CIOs, CFOs and AI leaders one system to measure what AI costs, how people use it and which initiatives are producing measurable business…
Yesterday’s MarTech, AI & CX News | September 30, 2026
Martech news Sept. 29, 2026: Usercentrics finds 17% grant AI data access reluctantly, Braze ships AI campaign QA, and Alchemer says 43% would pay for humans.
Adobe Adds Hands-On Editing Controls to Its ChatGPT Plugin at OpenAI DevDay
New interactive editors for images, designs and PDFs let users switch between prompting and direct editing inside ChatGPT, with the conversation and the editor sharing context.
Largest CMO Tenure Study of Its Kind Finds Median CMO Tenure Has Fallen 35% Since 2010
New Findem x CMO Huddles research analyzes CMO tenure in two comprehensive ways, combining historical start-cohort data with a snapshot of more than 13,000 current U.S. CMOs
“Resigned consent”: new global study finds consumers grant AI access reluctantly more than twice as often as willingly
New findings from Usercentrics’ State of Digital Trust Research 2026 reveals resignation, not refusal, as the hidden risk behind AI adoption numbers, with German consumers granting access more reluctantly than any market surveyed.
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