Yesterday’s Marketing Technology & AI News | June 17, 2026
The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce Marketing Goals Agent and Content Agent are still in pilot. Databricks’ CustomerLake is in Private Preview. Jasper’s GEO Agent is newly available but requires…
isolved Introduces Autonomous AI Agents Built to Own HR Outcomes — Brings Unified HCM Platform to Anthropic’s Claude Connectors Directory
isolved® today unveiled the first autonomous AI agents built to own HR, payroll and benefits outcomes, and launched general availability of the isolved Connector for Claude.
CTM Expands Conversation Intelligence Ecosystem with New Integrations and Platform Enhancements
New integrations, expanded partner capabilities, and a sixth consecutive Inc. Best Places to Work recognition highlight CTM’s continued growth.
Salesforce Signs Definitive Agreement to Acquire Fin
Acquisition will bring Fin’s customer agent platform to companies of all sizes, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents across the enterprise
Adeptia Strengthens Leadership Team to Meet Growing Demand for AI-Ready Data and Intelligent ETL
Adeptia, the intelligent ETL platform for enterprise data automation, today announced the appointment of three senior executives to support the company’s next phase of growth and innovation: Tim Bond, Chief Product Officer; Jill Ransome, Vice President of Marketing; and John Moore, Vice President of Revenue Operations. The leadership additions…
Truescope Launches Truescope AI, Transforming Media Monitoring Into AI-Powered Intelligence
New AI platform introduces two intelligent teammates — Truescope Assistant and Truescope Analyst — giving communications professionals instant and deep media intelligence
Kantata Launches Expertise Agent: The First AI Superagent Built for Professional Services
Adaptive agent responds to any business need, builds whatever the job demands, and puts thousands of data points to work so firms can execute faster and more autonomously
Airship Helps DIE ZEIT Turn Silent Advocates into 4.9-Star Rating
Airship, the mobile-first customer experience company, today announced that DIE ZEIT, one of Germany’s largest and most prestigious publishers, has successfully transformed its mobile app presence, lifting the Google Play app store rating from 2.7 stars in early 2026 to a near-perfect 4.9 stars.
Adobe Report: 87% of AI-Using Creators Say the Technology Is Accelerating Business Growth
Creative AI has moved from experiment to infrastructure across the creator economy, according to Adobe’s 2026 Creators’ Toolkit Report, released June 16. Among creators who use the technology, 87 percent say it has accelerated the growth of their business or follower base, and 75 percent now describe it as…
Phaedon Defines the Future of Loyalty in Agentic Commerce with Launch of Tally AI Connector
For the first time, loyalty now lives inside the AI conversation, at the exact moment customers decide what to buy
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