New Shift Report: Gen Z Is Embracing AI and Sounding the Alarm on It
Study finds that while 47% of 18-24 year olds now use AI tools first for search, 34% say AI is already “far too dominant” and 67% worry about its environmental costs
Yesterday’s Marketing Technology & AI News | July 16, 2026
Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way, assumes that your organization has clean, connected, governed data and a workforce ready to supervise autonomous systems. Most marketing organizations are not there yet.
XR Launches XR ONE, the First Platform Connecting Every Stage of Advertising Operations
New research shows marketers are producing more with less, overshooting budgets and underusing creative assets – all challenges XR ONE™ is built to solve
Marketing’s advantage has shifted to the handoff from insight to action. Martech Futurist | July 15, 2026
Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates leaders from the field. Roughly nine in ten organizations are piloting or running AI in some form, and the number keeps climbing across every…
Marketing Technology & AI News | July 15, 2026
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for the speed AI now demands. …
Banco do Brasil Embeds Agentic AI into Core Workflows to Strengthen Relationship Banking and Customer Engagement
Deployment of NiCE Copilot enables relationship managers and banking teams to deliver more personalized, efficient, and compliant service at scale
WiseStamp’s “In The Eyes of The Customer” Report Reveals that Branded Email Signatures Receive Double the Total Fixations of Unbranded Email Signatures
Research shows that email signatures significantly increase reader confidence and trust
Brand Expansion Builds Trust, Until Operations Break It: New Radial Research
Findings show consumers are twice as likely to experience delayed or inconsistent deliveries from TikTok Shop compared with Amazon and Walmart Marketplace
Yesterday’s Marketing Technology and AI News | July 14, 2026
Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.
Qualtrics Names Five Senior Leaders Across Sales, Marketing, and Product to Drive AI-Era Experience Management
The Qualtrics appointments span go-to-market, brand, product, and sales engineering as the experience management leader looks to convert AI momentum into measurable customer outcomes.
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here:










