Category: News

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress, but as a strategic inflection point with real operational consequences. Three distinct tensions are emerging simultaneously: The gap between martech investment and actual ROI…

Three years into the enterprise AI cycle, productivity gains are no longer enough to satisfy boards. The gap separating the firms building durable advantage from the firms still chasing tool adoption keeps widening, and the McKinsey, Forrester, and HBR research from this week makes the structural reasons for that…

Here’s something worth paying attention to. Most teams are spending real money on AI tools and seeing almost nothing change about how work actually gets done. That’s not a model …

AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem

Yesterday’s announcements point to a market consolidating around two parallel pressures on Chief Marketing Officers (CMOs): the operational burden of integrating agentic AI into existing workflows, and the strategic decision of which capabilities to build, buy, or outsource. The pattern across eight announcements on May 26, 2026 spans cross-border…

New XR study shows subtitles and captions are now part of how people watch video, but U.S. advertisers still aren’t paying attention

Brands and agencies can leverage insights on 940,000+ locations across key verticals, including retail, fitness, and dining, to inform operations, targeting, planning, and strategy 

Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are restructuring around them. Gartner’s latest forecast puts global AI spending at $2.59 trillion in 2026, a 47% jump year-over-year, with enterprises still trailing vendors…

DemandBird, a social media management platform built for B2B marketing teams and social media agencies, today announced its public launch. Founded in 2025 and headquartered in Portland, Oregon, the company is introducing a platform designed around a clear point of view: the future of social media belongs to humans,…

Yesterday’s press releases and announcements paint a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a structural shift in how marketing operations, e-commerce visibility, and content quality are being fundamentally rewired. Three distinct forces are converging simultaneously, and each…