Category: News

Findings show consumers are twice as likely to experience delayed or inconsistent deliveries from TikTok Shop compared with Amazon and Walmart Marketplace

Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.

The Qualtrics appointments span go-to-market, brand, product, and sales engineering as the experience management leader looks to convert AI momentum into measurable customer outcomes.

The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations that are operationalizing AI across end-to-end workflows and those still using it as a productivity add-on for individual tasks.

Omneky, the autonomous AI advertising platform, announced the launch of the Omneky API and MCP (Model Context Protocol) server, opening its creative generation engine to developers, commerce platforms, and AI agents for the first time.

Sprout Social views this recognition as a reflection of its commitment to AI-powered Social Intelligence and its strategy to turn real-time social signals into business decisions, driven by its proprietary AI agent, Trellis

Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip

From Greg Kihlström’s Martech Futurist blog. For two years the marketing conversation treated the model as the prize. Buy access to the best one, wire it into a workflow, wait for the returns. The research surfacing now moves the argument somewhere less comfortable. The model has become the assumed…

Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance.

Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.