Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s News | March 16, 2026

Mar 16, 2026

Yesterday’s news paints a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a set of structural shifts that demand concrete decisions. The dominant theme is the acceleration from generative AI as a content tool to agentic AI as an…

Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Mar 15, 2026

Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),  announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant for Voice of the Customer (VoC) Platforms.

Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News | March 12, 2026

Mar 13, 2026

Yesterday’s theme is the AI-driven disintermediation of the workflows and channels that marketing teams have spent years optimizing. Semrush rebranding around “Agentic Search Optimization” is not a marketing refresh — …

MarTech Futurist by Greg Kihlström

The infrastructure gap is now the competitive gap. | MarTech Futurist March 12, 2026

Mar 12, 2026

Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data foundations, governance, and operational workflows — not just the latest AI tools.

Constructor logo

Constructor Reports 82% Customer Growth in FY26, With its Platform Powering 322 Billion Shopping Interactions

Mar 12, 2026

Agentic AI innovation, strong retailer adoption and industry recognition reinforce Constructor’s leadership in ecommerce search and product discovery

Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s News | March 12, 2026

Mar 12, 2026

The dominant theme of yesterday’s news is not that AI is arriving; it is that AI is fragmenting into specialized layers, each requiring a distinct decision from marketing leadership. Three structural shifts are visible in the day’s announcements and deserve direct attention from CMOs.

Auxia logo

Auxia Surpasses 100 Billion Autonomous Decisions, as Agentic AI Reshapes Marketing for Enterprises 

Mar 11, 2026

AI-native platform processes 10 billion events and delivers 400 million decisions each day, helping Fortune 500 clients power real-time customer personalization

Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News – March 10, 2026

Mar 11, 2026

The dominant signal is a widening execution gap: organizations are deploying AI tools at an accelerating pace while the organizational competency, data infrastructure, and governance frameworks required to extract real value lag dangerously behind.

RingCentral

RingCentral Unveils AIR Pro: An Agentic Voice AI Platform for Customer Engagement

Mar 10, 2026

RingCentral, Inc. , a global leader in AI-powered business communications, announced RingCentral AIR Pro (AI Representative), a voice-first, omnichannel AI agent platform. As part of the launch, AIR Pro includes a no-code environment, called AIR Pro Studio, enabling anyone to design, build, and deploy voice and digital AI agents in…

Adobe AI Voice Assistant

Adobe Integrates Conversational AI Into Photoshop and Firefly, Signaling Shift in Creative Workflows

Mar 10, 2026

Adobe has announced the launch of AI Assistant in Photoshop, now available in public beta for web and mobile. This move marks a significant step in the company’s broader vision to embed conversational AI across its creative suite, aiming to reduce friction for marketers and creators by allowing them…

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