Category: News

New proactive, agent-to-user AI and personalization bring enterprise-grade marketing intelligence to small and mid-size businesses

The dominant theme across six major announcements is the acceleration of agentic AI — AI that doesn’t just respond to prompts but initiates actions, monitors performance, and executes multi-step workflows autonomously.

Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust deficit around AI-generated brand content; and the organizational readiness gap that is preventing marketing teams from capturing AI’s full potential. Together, these themes…

Qualtrics becomes Official Tool of “Voice of the Gallery,” part of the Fan Forward initiative

With only 15% of enterprises having fully scaled agentic AI, EXIQO combines enterprise context, embedded guardrails, and human oversight to deliver governed, enterprise-grade execution at scale

Today at X4®, Qualtrics announced new capabilities across the Market Research suite that close the gap between question and action: capturing trusted market insights faster, testing concepts with synthetic data, and surfacing insights across existing research.

Omnichannel capabilities deployed in weeks accelerate time to value, automated text analytics enable deep customer understanding, Experience Agents take the right action in the moment

New Five9 Fusion Partner Program brings together a growing ecosystem of product integrations and third-party technologies for the next-generation of connected and intelligent customer experiences

Forty-eight percent (48%) of consumers — and nearly 63% of Gen Z — say the digitalization of payments has significantly changed how they approach spending

AppZen expands prepayment controls for Workday Expenses customers with intelligent audits that detect AI-generated receipts and route risks for review