Category: News

Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case

Optimizely, the leading digital experience platform (DXP) provider, today announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models.

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment expectations. In 2024, 93% of marketers had positive experiences with the tools they implemented, and 95% plan to increase AI investment in the coming year.

Jasper, the world’s leading AI marketing platform, today announced a major evolution in its AI offerings, driven by rapid market growth among enterprises. The new purpose-built AI solutions represent a broader expansion of Jasper’s product suite to meet the specific needs of marketing teams.

Marketers today are expected to develop strategies that not only engage with in-market buyers but also contribute to revenue growth. This places immense pressure on marketing teams to drive sales and increase ROI, all while navigating tighter budgets and leaner teams. To solve this challenge, Bryj, the AI-powered, end-to-end solution…

The sales intelligence market size is projected to grow from $4B in 2024 to more than $10B by 2032* as businesses seek best resources to get ahead. Helping to reshape sales prospecting, Persana AI has pioneered a fresh approach and is today announcing a $2.3M funding round to accelerate the growth…

Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced the general availability of Pega InfinityTM 24.2. This latest release of Pega’s core portfolio of cloud-ready products introduces new generative AI capabilities and enhancements that help enterprises boost employee productivity and innovate faster…

Acquia, the leader in open digital experience software, today announced several AI-powered enhancements to the company’s digital asset management solution, Acquia DAM, that enable creatives and marketers to increase productivity and extract more value from their digital content.

Tennr‘s suite of specialized machine learning models are helping to read, parse, and respond to the multitude of complex, messy documents healthcare practices send one another. Tennr has scaled quickly in just 6 months since their Series A having helped the healthcare industry reduce wait times for patients, grow…

Amplitude (Nasdaq: AMPL),a leading digital analytics platform, today announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.