Category: News

Today at the Xperience 2024 event Genesys® unveiled multiple innovations to accelerate the impact of AI, empowering organizations to scale end-to-end personalization, elevate employee performance and drive continuous optimization.

Xactly, a global leader in intelligent revenue solutions, today announced that Sam Zayed is joining the company as Chief Revenue Officer (CRO). Zayed will lead Xactly’s global efforts to increase profitability and enhance operating efficiency for the world’s top sales and revenue organizations.

Omnichannel brands using Prescient AI to maximize revenue generated by paid media can now measure Amazon performance alongside the rest of their sales and marketing channels. Merchants can connect Amazon to the Prescient AI platform in minutes to reveal how advertising campaigns, both on and off the Amazon platform, contribute to sales in the…

ServiceNow and Genesys announced a strategic partnership to elevate customer and employee experiences. The two companies plan to integrate the Genesys CloudTM platform with ServiceNow Customer Service Management (CSM) to deliver a turnkey, AI-powered solution for organizations worldwide called Unified Experience from Genesys and ServiceNow.

In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition…

A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are embracing strategic integration of print and digital channels in 2024. Of those, 51% describe their print and digital marketing channels as “closely integrated and tightly coordinated.” The report shows…

Pegasystems Inc the leading enterprise AI decisioning and workflow automation platform provider, today introduced Pega GenAITM Coach, a generative AI-powered mentor for Pega solutions that proactively advises users to help them achieve optimal outcomes.

Xactly, an intelligent revenue solution, today unveiled its new Partner Portal, built with Xactly Extend, which provides partners with streamlined access to every project, managed service, referral, and tool necessary to drive mutual success and deliver exceptional outcomes for customers.

Today, Optimove announced its 2024 Consumer Perspective on AI-Driven Brand Marketing Report. In it, consumers reveal surprising answers about how AI is used to market to them.  

Adobe announced GenStudio, a generative AI-first product for marketing teams that allows planning, creation, management, and activation across apps and publishers. The product is coming soon, but was announced at the annual Adobe Summit.