Category: Yesterday’s News

Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes how work gets done, and those rebranding existing features with AI terminology. For Chief Marketing Officers (CMOs), the challenge is not whether to adopt…

Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI competency is now the defining competitive variable in marketing.

As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are not incremental feature updates — they represent structural changes to how paid media, e-commerce, and revenue intelligence operate. The question is no longer whether…

Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing automation with an “agentic” label. For Chief Marketing Officers (CMOs), the cost of getting this wrong is no longer just wasted budget. It’s eroded…

Yesterday’s wave of announcements tells a story that is more complicated than the vendor headlines suggest. The dominant theme is autonomous and agentic AI — systems that don’t just assist marketers but claim to replace entire workflows, teams, and in some cases, agencies. Before CMOs get swept up in…

Yesterday’s news delivered a cluster of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adds of prior years, but a set of shifts that will force concrete decisions from Chief Marketing Officers (CMOs) in the next 90 days.

Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…

Most of these announcements describe capabilities that require substantial data infrastructure, integration work, and organizational change management to deliver on their promises. DOJO AI’s 20% month-on-month growth is impressive, but its 100-customer base means it is still early-stage. Amazon’s AgentCore managed harness is genuinely useful for developers, but it…

The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe Summit served as the week’s gravitational center, pulling in announcements from Omnicom, Knak, StackAdapt, and Shoplazza — all converging on the same architectural shift:…

While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts are converging simultaneously, and each one requires a concrete strategic decision, not a wait-and-see posture.