Category: Research

According to recent Adobe Analytics data recapping the 2025 holiday season, this trend indicates a fundamental evolution in digital commerce, moving generative AI from a peripheral channel to a core component of the shopping journey.

The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value stems not from sheer volume of content, but from strategically deployed, emotionally resonant, and culturally intelligent creative. The report introduces the “Shutterstock Impact Score,” a metric comparing purchase intent…

New research from Qualtrics, based on a Q3 2025 global consumer study of over 20,000 individuals across 14 countries, reveals that just 52% of consumers feel financially secure, a 3-point decline in two years. This financial insecurity has profound implications for customer experience (CX) and brand perception, compelling CX…

A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing tools across the U.S. This research, based on an analysis of Google search volumes for AI marketing-related keywords, provides a valuable lens for senior marketing and CX leaders to…

Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively deploying and managing RMNs to optimize performance and cultivate consumer trust.

The Liveops 2025 Holiday AI & Customer Service Report reveals a critical shift in consumer expectations: the demand for quality, empathy, and transparency now outweighs the pursuit of mere automation quantity. Enterprises must strategically pivot their AI deployments to blend technological efficiency with human-centric design, ensuring that AI serves…

According to the TopResume Jobseeker Trends Report 2025, which surveyed 2,000 full-time U.S. workers in October 2025, a significant portion of the workforce is actively seeking new roles, with nearly half (36.2%) having searched in the past year and another 27% planning to do so in the coming year.

Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey indicates that 42% of companies now routinely apply AI in their marketing operations, with 16% extending its use directly into marketing strategy.

A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries and product quality issues being primary drivers. This trend contributes to an annual industry cost estimated at $890 billion, representing 20-25% of retailer revenue.

A recent Cybernews survey, 59% of employees use unapproved AI tools at work – most of them also share sensitive data with them, reveals a critical security and governance challenge: 59% of employees utilize AI tools not approved by their employers, and a substantial majority of these users are…