Category: Research

The 2026 Page-Harris Poll Confidence in Business Index reveals that while citizens worldwide demand more from leading companies, their belief in corporations’ ability to meet these demands is lagging. This erosion of confidence is compounded by a rapidly evolving information environment, where Generative AI (GenAI) is reshaping how stakeholders…

The U.S. in-house marketing job market experienced a notable recalibration throughout 2025, moving from an initial period of strong activity to a more constrained and selective environment. This shift, detailed in the 2025 U.S. Marketing Jobs Report by Taligence in collaboration with Aspen Technology Labs, reveals a counterintuitive pattern:…

New research indicates a significant challenge for young adults in the United States regarding personal savings and financial knowledge. A study by Cleo AI reveals that a majority of US adults aged 28 to 40 are saving less than desired and exhibit low confidence in their financial discipline.

The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while innovative, social-first sports properties are rapidly gaining traction. This dual evolution presents a strategic imperative for rights holders, leagues, and media partners: to bridge a “joy gap” between current…

The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.

The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.

The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting user preferences to design more effective and less fatiguing…

QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric captures how perception is changing, often before shifts in…

This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.

A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights from this study offer critical lessons for senior marketing and CX leaders navigating global markets.