Category: Research

Optimizing the customer experience (CX) is a continuous imperative for large enterprises operating in competitive e-commerce landscapes. While strategic initiatives often focus on front-end aesthetics and broad marketing campaigns, the …

According to Visa’s From Automation to Autonomy: How Agentic AI is Revolutionizing Payments report, the payments industry is on the cusp of a profound transformation, moving beyond traditional automation to an era of true autonomy driven by Agentic Artificial Intelligence (AI)

The 2026 Connectivity Benchmark Report by MuleSoft, with insights from Deloitte Digital, reveals that despite widespread adoption, significant architectural and governance challenges persist, threatening to undermine the full potential of these initiatives. Success hinges on a robust data integration strategy and a comprehensive governance framework.

The Qualtrics 2026 Employee Experience Trends Report indicates that 72% of employees report experiencing significant change, signaling a critical juncture for HR and CX leaders. The report, drawing insights from employees across 24 countries and multiple industries, highlights the urgent need to prepare workforces for an uncertain future, emphasizing…

The Postman 2025 State of the API Report, based on a survey of over 5,700 developers, architects, and executives, underscores this transformation: API strategy is rapidly becoming AI strategy. For senior marketing and CX leaders, this inflection point demands a re-evaluation of how APIs are designed, secured, and leveraged…

The The Art of the Opt-In study conducted by Intuit Mailchimp in partnership with Ascend2, provides a strategic framework for senior marketing and CX leaders. Based on insights from over 6,000 consumers and 2,000 marketers across the United States, Canada, the United Kingdom, and Australia/New Zealand, the study illuminates…

The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in marketing, merchandising, UX/CX, product, analytics, and development across global regions, reveals that despite general recognition of personalization’s value, critical gaps persist in resourcing, strategic alignment, and operational processes. Brands…

The travel and hospitality (TTH) sector stands at a critical juncture. Global consumers consistently rank travel as their top discretionary purchase, indicating a robust demand outlook for 2025 and beyond. This economic buoyancy, combined with evolving customer expectations for hyper-personalized and seamless experiences, necessitates a strategic re-evaluation of digital…

According to the HumanX + Crunchbase 2025 AI Funding Report, AI companies collectively pulled in $211 billion, capturing half of all global venture capital and nearly doubling the $114 billion raised in 2024. A substantial 77% or $163 billion of this funding went into megadeals of $100 million or…

Customer trust, once built over prolonged engagement, now operates on a “one-strike” principle. The Liferay 2026 Broken Trust Report, based on a December 2025 survey of 1,000 U.S. adults, reveals the immediate and severe repercussions of perceived digital unreliability.