Category: Research

The Typeface Signal Report: Big Game Edition highlights a widening “speed gap,” revealing why brands often miss critical opportunities and how existing processes and tools hinder effective real-time marketing. This article will examine these challenges, explore the human and operational costs, and outline a strategic approach for leveraging integrated…

While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human authenticity that drives consumer trust and engagement. Animoto’s “State of Video 2026” report, based on a September 2025 mixed-methods study of over 500 marketers and consumers, provides actionable insights…

Paved’s 2026 Newsletter Ad Performance Report, based on an analysis of millions in ad spend and insights from over 1,500 advertisers, provides a comprehensive overview of key industry trends and strategic implications. Senior marketing and CX leaders must understand these dynamics to optimize their media investments and drive measurable…

The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.

The 2026 Page-Harris Poll Confidence in Business Index reveals that while citizens worldwide demand more from leading companies, their belief in corporations’ ability to meet these demands is lagging. This erosion of confidence is compounded by a rapidly evolving information environment, where Generative AI (GenAI) is reshaping how stakeholders…

The U.S. in-house marketing job market experienced a notable recalibration throughout 2025, moving from an initial period of strong activity to a more constrained and selective environment. This shift, detailed in the 2025 U.S. Marketing Jobs Report by Taligence in collaboration with Aspen Technology Labs, reveals a counterintuitive pattern:…

New research indicates a significant challenge for young adults in the United States regarding personal savings and financial knowledge. A study by Cleo AI reveals that a majority of US adults aged 28 to 40 are saving less than desired and exhibit low confidence in their financial discipline.

The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while innovative, social-first sports properties are rapidly gaining traction. This dual evolution presents a strategic imperative for rights holders, leagues, and media partners: to bridge a “joy gap” between current…

The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.

The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.