Category: Research

Online consumer payments are undergoing a significant transformation. What was once viewed as a niche payment option, Buy Now, Pay Later (BNPL), has rapidly evolved into a core financial tool for millions of Americans. Recent research fro Digital Silk highlights that, particularly from high-volume shopping events like Cyber Monday,…

New consumer survey data from Five9, “Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping,” indicates that nearly 20% of consumers have already commenced holiday shopping, with another 31% planning to start well before Black Friday.

While consumers generally prefer tailored experiences, they also express significant concerns regarding invasiveness. The MX8 Labs report, “Getting Personal: What Consumers Really Think About Ad Relevance and Targeting”, provides critical insights into navigating this delicate balance, highlighting a clear imperative for data-driven, ethical, and contextually aware advertising strategies.

The “Signals From The Stage” report from the 2025 ANA Masters of Marketing Conference provides a critical roadmap for senior marketing and CX leaders. As 2026 approaches, the path to sustained brand growth requires a balanced approach: prioritizing authentic, real-world engagement, responsibly integrating AI into discovery and purchase, and…

The 2025 Mystery Shopping Report by Stord reveals a consistent imbalance across U.S. e-commerce brands: while investments in digital storefronts and customer acquisition are substantial, operational foundations in fulfillment and post-purchase experiences have not kept pace with these rising consumer expectations.

Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales. For senior marketing and CX leaders, this data underscores a clear imperative: AI is no longer an optional enhancement but a strategic necessity for driving revenue and enhancing customer…

A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a…

Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons in Advertising: Christmas 2025.” This analysis, encompassing top ads from both the UK and US markets, provides actionable insights for senior marketing and…

Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized experiences is nearly universal across the travel industry, the ability to execute at scale remains a significant challenge.

A recent U.S. study, the 2026 State of Browsing Report by Shift, reveals that 62% of consumers report experiencing digital burnout, with an overwhelming 81% ready to switch browsers in pursuit of better personalization and control.