Category: Research

The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while innovative, social-first sports properties are rapidly gaining traction. This dual evolution presents a strategic imperative for rights holders, leagues, and media partners: to bridge a “joy gap” between current…

The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.

The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.

The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting user preferences to design more effective and less fatiguing…

QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric captures how perception is changing, often before shifts in…

This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.

A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights from this study offer critical lessons for senior marketing and CX leaders navigating global markets.

According to recent Adobe Analytics data recapping the 2025 holiday season, this trend indicates a fundamental evolution in digital commerce, moving generative AI from a peripheral channel to a core component of the shopping journey.

The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value stems not from sheer volume of content, but from strategically deployed, emotionally resonant, and culturally intelligent creative. The report introduces the “Shutterstock Impact Score,” a metric comparing purchase intent…

New research from Qualtrics, based on a Q3 2025 global consumer study of over 20,000 individuals across 14 countries, reveals that just 52% of consumers feel financially secure, a 3-point decline in two years. This financial insecurity has profound implications for customer experience (CX) and brand perception, compelling CX…