Category: Research

A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing tools across the U.S. This research, based on an analysis of Google search volumes for AI marketing-related keywords, provides a valuable lens for senior marketing and CX leaders to…

Algolia’s Retail Media Networks: Insights and Emerging Trends report provides senior marketing and CX leaders with strategic insights into effectively deploying and managing RMNs to optimize performance and cultivate consumer trust.

The Liveops 2025 Holiday AI & Customer Service Report reveals a critical shift in consumer expectations: the demand for quality, empathy, and transparency now outweighs the pursuit of mere automation quantity. Enterprises must strategically pivot their AI deployments to blend technological efficiency with human-centric design, ensuring that AI serves…

According to the TopResume Jobseeker Trends Report 2025, which surveyed 2,000 full-time U.S. workers in October 2025, a significant portion of the workforce is actively seeking new roles, with nearly half (36.2%) having searched in the past year and another 27% planning to do so in the coming year.

Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey indicates that 42% of companies now routinely apply AI in their marketing operations, with 16% extending its use directly into marketing strategy.

A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries and product quality issues being primary drivers. This trend contributes to an annual industry cost estimated at $890 billion, representing 20-25% of retailer revenue.

A recent Cybernews survey, 59% of employees use unapproved AI tools at work – most of them also share sensitive data with them, reveals a critical security and governance challenge: 59% of employees utilize AI tools not approved by their employers, and a substantial majority of these users are…

A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are increasingly examining the risks associated with AI. Senior marketing and CX leaders must acknowledge this shift and proactively address these concerns through robust governance, transparent policies, and verifiable controls…

The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant financial anxieties, and increasing external pressures. Data from the Nationwide Advisor Authority Study, conducted in December 2025 by the Nationwide Retirement Institute® and The Harris Poll, reveals critical insights…

New data from Sinch highlights a significant acceleration in the adoption of AI-powered conversational messaging, particularly during high-stakes periods like Black Friday. This shift indicates that richer, interactive communication channels are no longer optional but are becoming a fundamental component of effective customer experience strategies.