#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
Today, we are in New York City at Contentsquares CX Circle and we’re going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of…
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
Today, we’re going to talk about the exciting new Institute for Journey Management and how it’s helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I’d like to welcome, Mark…
#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
Today, we’re going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I’d like…
#742: Making frictionless payments a reality with Peter Galvin, NMI
Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously. To help me discuss this topic, I’d…
#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
Today, we’re going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I’d like to welcome Jeff Hahn,…
#740: Navigating Build vs. Buy with Luv Kapur, Bit
Today, we’re going to talk about navigating the increasingly complex “build vs. buy” dilemma in the age of AI, and how an inner-source approach can offer a compelling alternative. To help me discuss this topic, I’d like to welcome, Luv…
#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
Today, we’re going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they’re trying too hard. To help me discuss this topic, I’d like to welcome Smita Wadhawan, CMO at Constant Contact.
#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
Today, we’re going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I’d like to welcome, Heidi Bullock, CMO…
#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
Today, we’re going to talk about how AI-driven consumer intelligence can help marketers navigate the current era of socioeconomic uncertainty and drive meaningful ROI. Many are looking for solutions to evolving challenges, from inflation’s impact on consumer behavior and evolving…
#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
Today, we’re going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We’ll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me…
#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Group
Today, we’re going to talk about building an agile brand in the age of digital transformation, focusing on the power of experimentation, personalization, and continuous improvement. To help me discuss this topic, I’d like to welcome, Muqtadaa Miandara, Principal, Digital…
#734: Focusing on the marketing that matters with Tara Corey, Optimizely
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. We’re going…