#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the…
#690: Focusing on long-term customer value using next best action with Tine Van Calster, Telenet
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market — not with discounts or gimmicks, but with ethical, AI-driven…
#689: Building a culture of agility with Eugenie Lamprecht, Reka
Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent in an AI environment, and the critical role that human teams play in an…
#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how National Australia Bank has built what they call a “Customer Brain” — a centralized, intelligent decisioning layer that unifies…
#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it’s built — and why tools like Pega’s…
#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starting to move beyond prompt-based, freewheeling AI models and toward something more mature, governed, and scalable: Predictable…
#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience
So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk…
#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now Syntilay brings a whole new era of AI-based design…
#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing…
#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy. Today, we’re going to talk about…
#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin
Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under…
#680: Agile is about more than velocity, with Gabrielle Wieczorek
Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14…