515: #515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group
Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, …
514: #514: Nimble customer research with Todd Horvitz, Head of Insights, HP
Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI.…
513: #513: AI & Fragmentation with Afif Khoury, SOCi
The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing…
512: #512: When “unmanaging” is the best way to manage teams, with Jack Skeels, AgencyAgile
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them – and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome…
511: #511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
Today, we’re diving deep into the role of brands in today’s socially conscious market. We’ll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning…
510: #510: Missed opportunities with AI and CX with Tony Grout, Showpad
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements,…
509: #509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health
Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about…
508: #508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise,…
507: #507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media
Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so…
506: #506: Using GenAI to Generate Revenue with Assaf Baciu, Persado
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands…
505: #505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows…
504: #504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline…