#575: Telling authentic branded stories with Sophie Harris, GoDaddy
GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create…
#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica
It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we’re diving into the evolving world of generative AI for the…
#573: The Relationship Between Marketing and Communications with Nikki Festa O’Brien, Greenough Communications
Welcome to today’s episode where we’re going to talk about advanced strategies in branding and communications with Nikki Festa O’Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and…
#572: Online marketplace advertising with Regina Ye, Topsort
Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend…
#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience,…
#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop
You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop.…
#569: Building a brand that customers can’t get enough of with Jon Davids
Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of Marketing Superpowers: Build a brand so good that getting customers feels like magic and …
#568: Digital signage and brand strategy with Misty Chalk, BrightSign
Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries.
#567: Engaging e-commerce customers with Daniela Jurado, VTEX
Welcome to today’s episode where we’re going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.
#566: The future of financial services CX with Chris O’Brien, M&T Bank
Welcome to today’s episode, where we’re going to talk about first-party data and financial services marketing with Chris O’Brien, SVP Senior Product Owner at M&T Bank. We’re going to explore the strategic use of first-party data, the integration of omni-channel…
#565: Why journey management matters, with Eytan Hattem, Cemantica
Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.
#564: The cookiepocalypse that didn’t happen with Jaysen Gillespie, RTB House
We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing…