The Agile Brand with Greg Kihlström

#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water

May 20, 2025

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to…

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

May 18, 2025

Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results.

The Agile Brand with Greg Kihlström

#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast

May 15, 2025

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?…

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

May 13, 2025

The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand?…

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

May 12, 2025

Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining…

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys

May 11, 2025

Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerry’s, pioneers in humane egg production. Phyllis, a recently awarded “Woman in Marketing,” is on a mission to bring clarity to the egg aisle by educating consumers on…

#674: The continued evolution of e-commerce with Eitan Koter, Vimmi

#674: The continued evolution of e-commerce with Eitan Koter, Vimmi

May 8, 2025

With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete? Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce.…

The Agile Brand with Greg Kihlström

#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco

May 6, 2025

Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer experience (CX), helping organizations use AI to anticipate customer needs, deliver seamless automation, and create personalized…

#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section

#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section

May 4, 2025

AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend?

#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels

#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels

May 2, 2025

How do you take something that’s iconically local and make it feel authentic—everywhere?

#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels

#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels

May 1, 2025

How do you take something that’s iconically local and make it feel authentic—everywhere? That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with a place—like H&H is with New York City—growth isn’t just…

The Agile Brand with Greg Kihlström

#670: Embracing Chaos to Get Better Results with Mark DeCarlo

Apr 29, 2025

We talk a lot about agility on this show, and today, we’re going to talk about how lessons of agility can come from unexpected places – like the set of Seinfeld – where – for those superfans like me –…

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