#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle
When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we’re joined by Dawn Fichot, the Head of Marketing …
#641: Creating brand-savvy AI and a marketer-first DXP with Dave O’Flanagan, CEO of Sitecore
As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a…
#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their…
#639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound
As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the era of multisapiens collaboration? Joining us today is Dr. Tatyana Mamut, Co-Founder and CEO…
# 638: What’s the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these …
638: What’s the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re…
#637: Redefining the customer experience with The Office of Experience and Mack Trucks
We’re excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at…
#636: Building resilience in customer service operations with John Finch, RingCentral
Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service operations with John Finch at RingCentral. We’ll explore key strategies for building resilience in customer service, particularly in response to recent IT outages.
#635: Taco Bell’s Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite
Joining us today are two creatives reshaping the way we think about food, culture, and branding: Guto Araki, Founder and CEO of Biite, and Alex Jacobs, Co-Founder and COO. Together, they’ve been at the forefront of some of the industry’s…
#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global
Today, we’re joined by Beth Scagnoli, Vice President of Product Management at Redpoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s expertise spans Customer Data Platforms (CDPs), data quality, and marketing automation, making her uniquely positioned…
#633: Navigating the future of search with A.J. Ghergich, Botify
With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust? Today, we’re …
#632: Driving measurable retail growth with Cédric Chereau, EagleAI
Today, we’re joined by Cédric Chereau, Managing Director at EagleAI, an industry leader specializing in loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands. With extensive expertise in optimizing marketing spend and driving customer loyalty, Cédric…