#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra
Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, President, Americas at Lectra. We’ll discuss how these technologies are revolutionizing the fashion, automotive, and furniture sectors by enabling brands…
#579: Creating forever customers with Michael Mallett, Medallia
Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product – CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations.
#578: The future of shoppable TV with Peter Hamilton, Roku
Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over…
#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System
Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role…
#576: AI and Human Creativity in Marketing with Diana Lee, Constellation
Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch, and manage compliant creative…
#575: Telling authentic branded stories with Sophie Harris, GoDaddy
GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create…
#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica
It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we’re diving into the evolving world of generative AI for the…
#573: The Relationship Between Marketing and Communications with Nikki Festa O’Brien, Greenough Communications
Welcome to today’s episode where we’re going to talk about advanced strategies in branding and communications with Nikki Festa O’Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and…
#572: Online marketplace advertising with Regina Ye, Topsort
Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend…
#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience,…
#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop
You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop.…
#569: Building a brand that customers can’t get enough of with Jon Davids
Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of Marketing Superpowers: Build a brand so good that getting customers feels like magic and …