449: #449: Making better proposals with Joe Ardeeser, Smart Pricing Table
Today we’re going to talk about proposals – love them or hate them, they are a requirement for so many companies, consultancies, and consultants to get new customers and new projects. Today we’re going to talk about some ways to…
448: #448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Today we’re going…
447: #447: Innovation in content marketing with Deane Barker, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today. Innovation and creativity don’t…
446: #446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about planning for 2024, and what the experts are seeing as marketing leaders are identifying hiring…
445: #445: Headless commerce with Jim Tattersall, Rotate
Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands. To help me discuss this topic, I’d like to welcome Jim Tattersall, Founder…
444: #444: Personalizing the Customer Loyalty Experience with Andy Hermo, iSeatz
According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty programs they belong to are helping them to save money and get more value from their…
443: #443: Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint
In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal health information in the HIPAA, or the health insurance portability and accountability act regulations, which are the the…
442: #442: Share your message on the right channel with Jonathan Rivera, ResultsLeader.fm Podcast
Today we’re going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn more. To help me discuss this topic, I’d like to welcome Jonathan Rivera, Founder of…
441: #441: Customer feedback that benefits everyone with Adam Alfia, Real Time Feedback
Today we’re going to talk about using customer feedback effectively, and how businesses can take the wealth of information they collect from their customers to make better business decisions that help both the customer, their employees, and the…
440: #440: Optimizing internal processes to improve CX with Nikhil Nandagopal, Appsmith
Today we’re going to talk about how focusing on internal processes can provide both internal and external benefits to a business. To help me discuss this topic, I’d like to welcome Nikhil Nandagopal, Co-Founder and CPO of Appsmith. RESOURCES…
#439: Success in a first-party data world with Derek Slager, Amperity
Today we’re going to talk about first-party data strategies and how to be successful in a world of cookie deprecation, evolving data privacy regulations, the evolution of data clean rooms, and retail media networks. To help me discuss these topics,…
438: #438: Enhancing the E-commerce CX with Paul Thompson, Cloudinary
Brands must meet customer expectations for a personalized experience throughout the buyer’s journey. One key opportunity to achieve this is by leveraging AI-based tools that offer relevant images and videos. These resources educate customers, manage…