425: #425: Media sufficiency for greater marketing success with Austin Fredrich, The Office of Experience
I’m excited to talk with my guest today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people….
424: #424: Marketing complex products and services with Jaxon Repp, Field CTO & Head of Marketing, HarperDB
Today we’re going to talk about marketing technically complex products and services, and some of the challenges and opportunities they present. To help me discuss this topic, I’d like to welcome Jaxon Repp, Field CTO & Head of Marketing at…
423: #423: Hyperautomation and the enterprise with Jon Barton, TEKsystems
This is part 1 of a special series about how organizations can streamline business processes, increase workflow efficiency and mitigate risk with hyperautomation. This series is brought to you by TEKsystems, a global provider of business and…
422: #422: The future of work in marketing with Lisa Murton Beets, Content Marketing Institute
Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I’m excited to be attending (and that it’s in my backyard). There’s an amazing lineup and lots of great topics for those in the content…
421: #421: Agile Accessibility with Corb O’Connor, LevelAccess
Creating accessible digital experiences enables brands to create a more equitable, inclusive world, but doing accessibility well can provide challenges, and unfortunately, many organizations treat accessibility as an afterthought, which makes updates…
420: #420: Excellent Experimentation with Dejean Brown, Optimizely
Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team. To help me discuss this topic, I’d like to welcome…
419: #419: Headless E-commerce and CX with Chris Bach, Netlify
Today we’re going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder, CCO and CSO at Netlify a company…
418: #418: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy…
417: #417: Staying competitive in Ecommerce with Steve Denton, CEO at Ware2Go, a UPS Company
Recent data from Ware2Go, a UPS Company, found that 89% of consumers are comparison shopping on 2+ marketplaces before they make a purchase. The same research found that 89% of consumers would consider purchasing through an online marketing place they…
416: #416: Digital displays and their impact on health and sustainability, with Tim O’Malley, E Ink
Digital interfaces, displays, signage, and more are a fixture of our lives, and they aren’t going anywhere. In fact, as digital displays get more flexible and sustainable, they will continue to grow in usage, but at what impact to our…
415: #415: Winning and retaining customers with Solomon Zakinov, Founder & CEO, ShipX
Today we’re going to talk about winning and retaining customers in technology and service-based businesses. To help me discuss this topic, I’d like to welcome Solomon Zakinov, Founder & CEO of ShipX, a company that uses technology to…
414: #414: Strengthening the relationship between Sales and RevOps with Bayley Fesler and Annie Jones from Xactly
According to Gartner, only 6% of Chief Sales Officers (CSOs) are extremely confident about their team’s ability to meet or exceed revenue goals. This lack of confidence has a ripple effect throughout an organization, especially between the RevOps and…