414: #414: Strengthening the relationship between Sales and RevOps with Bayley Fesler and Annie Jones from Xactly
According to Gartner, only 6% of Chief Sales Officers (CSOs) are extremely confident about their team’s ability to meet or exceed revenue goals. This lack of confidence has a ripple effect throughout an organization, especially between the RevOps and…
413: #413: Using qualitative customer data well with Daniel Erickson, Viable
Today we’re going to talk about the value of qualitative customer data, and how to use it well. To help me discuss this topic, I’d like to welcome Daniel Erickson. Founder & CEO at Viable, an AI analytics tool that…
#412: Standing out in an eCommerce world, with Laura Ritchey, Radial
There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world. To help me discuss this topic,…
411: #411: Scaling brands while focusing on sustainability, with Richie Jones, vvast
Today we’re going to talk about what it takes to scale a brand while keeping a focus on sustainability. We’re also going to talk about scaling while focusing on company values as an agency that supports the growth of brands.…
410: #410: Product agility, prioritization, and business value with Dan Gallagher, Slalom
Today we’re going to talk about product agility, prioritization and business value, and making sure that teams aren’t just building efficiently, but that they are focused on the things that will drive their business forward. To help me discuss…
409: #409: Great CX is more than just talking about great CX, with Jon Picoult, Watermark Consulting
There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task. Today we’re going to talk about…
408: #408: AI across the enterprise, with Alice Fournier, CIO, ISS Americas
AI4, the world’s premier conference discussing artificial intelligence and its many applications for business was held August 7-9 at the MGM Grand in Las Vegas and featured some amazing speakers on important topics related to AI and business. …
407: #407: Meeting & Exceeding B2C Expectations in a B2B World with Chris Costello, Amazon Business
Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there’s one important thing to remember, and that is that…
406: #406: State of the (recruiting) union with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about the State of the (Recruiting) Union, plus talk with our marketing staffing expert to provide an…
405: #405: AI in the Contact Center with Mary Nelson, Chief Customer Officer, Aircall
Today we’re going to talk about AI in the contact center and how to balance voice AI, machine learning, and other types of automation with human contact center agents to deliver the optimal customer experience. To help me discuss this…
404: #404: Conversational Marketing and the Customer Experience with Justin Keller, Drift
Today we’re going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value. To help me discuss this topic, I’d like to welcome Justin Keller, Vice President of…
403: #403: Building a culture of data with Aron Clymer, Data Clymer
Today we’re going to talk about growing data maturity as an enterprise organization and how to build a culture of data. To help me discuss this topic, I’d like to welcome Aron Clymer, Founder & CEO at Data Clymer. RESOURCES…