Category: The Agile Brand with Greg Kihlström

Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s vital to listen to our customers so we can understand what they are saying, and why they…

Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will reach in excess of $200 billion by 2020. Many realized that with big data came a lot of tough decisions…

Continuing our discussion of what sets agile brands apart from others. Today, we’re talking about telling genuine stories. Any brand story must be authentic and stay true to your company values. It must also resonate with your customers’ values and…

We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagement in the same way, or think of it all. In an era where advertising and…

While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience changes over the life of a brand. First, you can…

Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go against the fundamentals of branding to be so agile, and adapt to change so…

This special episode is generously brought to you by TEKSystems. Every organization has a not-so-secret weapon: data. It’s incredibly valuable information generated from every aspect of the enterprise, including research and development, sales…

Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand. Agility is built on principles of sprints and optimization discussed in the previous chapter,…

Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth.

Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to marketing and branding.

The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us…

The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were forced to differentiate themselves beyond occupying an idea. They needed to insert themselves into key…