52: #52 Telling Relatable Stories with Your Brand
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world,…
51: #51 Telling Authentic Stories with Your Brand
This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying something isn’t enough. Claiming to be the best, the fastest, or the friendliest means nothing…
50: #50 Telling Educational Stories with Your Brand
This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or product they like. Chances are, one of the things that stood out was…
49: #49 Listen to Your Customers, Don’t Talk at Them
Customer Experience Requires a Two-Way Conversation
48: #48 Customer Experience Trumps Channels and Mediums
Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with…
47: #47 Adaptivity and Collaboration in Your Company Culture
Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internally and with external partners, being truly agile will not be possible.
46: #46 Special Episode: The Power of Identity with Kory Patrick of TEKsystems
Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No organization is immune. Early detection is critical. Identity is at the core of security….
45: #45 Evolutionary versus Revolutionary Processes
Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own brand. You may need to take each of these tacks at different times.…
44: #44 Change is the Only Constant
Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and things moving too quickly, this isn’t the case. As early as 500…
43: #43 Brands and Future Generations
Branding in the age of customer experience
#42 Design Thinking and Brands
Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of these is “design thinking,” which has its origins at IDEO, a design studio that does a lot of work in…
41: #41 Key Principles of an Agile Brand
I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers. • We believe brands play an important role in…